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Third-Party Advertisers

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All third party advertisers must register in the Municipality of Greenstone.

Registration guidelines

A third party advertiser is any person or entity that is not a political party, candidate or constituency association that engages in political advertising.

Third Party Advertising Guide

Who must register?

You must register as a third party advertiser if you are an Ontario resident, corporation or trade union that will incur expenses for advertisements related to:

  • Promotion (television, radio, print and digital)
  • Support or opposition of a candidate
  • "yes" or a "no" question on a ballot

If want to advertise in more than one municipality, you will have to register in each municipality.

This does not include:

  • An advertisement under the direction of a candidate
  • When no expenses are incurred by the person/entity for an advertisement
  • When advertising is transmitted by an individual to employees, by a corporation to its shareholders, directors, members, or employees or by a trade union to its members or employees
  • Advertising that does not cost money to post or to broadcast (for example: comments on social media)

Who cannot register?

You are not able to register as a third party advertiser if you are:

  • A municipal candidate whose nomination has been filed under section 33
  • A federal political party registered under the Canada Elections Act (Canada)
  • A federal constituency association
  • A registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board

How to register

You must register with the Clerk at the Municipality of Greenstone between the first day of filing nominations, and the Friday before voting day in a regular election.

Registration forms:

  • Third party notice of registration form – English
  • Third party notice of registration form – French

Fee

There is no fee associated with registering.

Approval

The Clerk must examine the registration and certify if the notice of registration is compliant.

Advertising requirements

The third party advertiser must be registered at the time an advertisement is published or aired. Third party advertisers are required to identify themselves on campaign advertisements and signs, so that it is clear who is responsible for each sign and advertisement that appears or is broadcast. The ad must contain the following:

  • Name of registered third party
  • The municipality where the third party is registered
  • Third party contact information (telephone number, mailing address or email address)

Please note

A registered third party is not permitted to allow a third party advertisement to appear during the restricted period unless the broadcaster or publisher has been provided the following in writing:

  • Name of the registered third party
  • Municipality where third party is registered
  • Name, business address and telephone number of persons under direction of registered third party

The broadcaster or publisher is responsible for keeping a four-year record of this information including:

  • Copy of advertisement
  • Means of reproducing advertisement
  • Cost

Inspection must be allowed during regular business hours.

Municipal authority to remove advertisements

The Municipality of Greenstone may need to remove an advertisement if:

  • A person has contravened the provisions for third party advertisers
  • A person has caused or permitted the contravention
  • The owner or occupier of the land on which the contravention occurred.

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